Hashtags are a powerful way to increase your reach on Instagram—but only if used the right way. Here’s how to make the most of them:
1. Use Relevant Hashtags
Always use hashtags that are directly related to your post and your niche. Irrelevant hashtags may bring in the wrong audience or even reduce engagement.
2. Mix Popular and Niche Hashtags
Combine widely used hashtags (like #InstaDaily) with niche-specific ones (like #FitnessForMoms or #DigitalMarketingTips). Popular hashtags increase reach, while niche ones connect you with a targeted audience.
3. Research Before You Post
Check which hashtags are trending in your niche and which ones your competitors are using. Also, explore hashtags your target audience follows.
4. Don’t Overuse Hashtags
Instagram allows up to 30 hashtags per post, but quality matters more than quantity. Using 5–15 well-researched hashtags often performs better than stuffing all 30.
5. Create a Branded Hashtag
A custom hashtag (like #YourBrandNameTips) helps build community and makes your content more discoverable over time. Encourage followers to use it too.
6. Vary Your Hashtag Sets
Avoid copy-pasting the same hashtags on every post. Rotate your sets based on the post content to avoid being flagged as spam.
7. Add Hashtags in the Right Place
You can include hashtags in the caption or the first comment—both work. Just make sure they’re added right after posting for maximum visibility.